Futuristic mobile shopper marketing in action
The Smart Shop System combines technologies & channels to reflect the behaviour of modern shoppers. It delivers connected conversations, experiences and products that reward customers and build brands.
CONVERSATIONS THAT DRIVE ACTION
The mobile shopper is an elusive target. She uses multiple names and addresses. Her attention span is short. She knows her own value and expects a lot.
But brands that offer meaningful, mutually beneficial conversations can acquire the kind of usable, freely-given customer data that builds long term profitable relationships.
EXPERIENCES THAT EXTEND THE STORE
Stop trying to pull customers into your shop - take your shop to them.
Printed panels can go anywhere. NFC and QR scanning allows mobile shoppers to create wishlists, share with friends, purchase and order delivery - all from their phones. Which means you can be anywhere your customers are, while your valuable stock is somewhere else.
PRODUCTS THAT INFORM AND ENTERTAIN
If your products could speak to your customers, what would they say?
The Smart Shelf recognises NFC enabled products and delivers information to a touch sensitive screen - stock availability and colour options, nutritional info or recipes, rich media and games. All this sent to the customer's phone to keep the conversation alive.
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