// SPONGE NETS FOUR IN WORLD CUP BLITZ
15.06.10
It's hard to believe the Group Stage is nearly over already. And in a week's time, there'll be whole days WITHOUT ANY MATCHES AT ALL. How will we survive?
Here at Sponge, we'll most likely keep doing what we've been doing since September last year – that is, ensuring our Clients find compelling and cost-effective ways to leverage their customers' passion for football.
That passion is particularly well-served by Mobile, as people search out the latest news and information regardless of time or place. A recent global survey by Nielsen showed 21% of consumers intended to keep themselves up to speed on the World Cup via the mobile internet, and 9% via apps. Meanwhile, the latest comScore data revealed 6.8m people in the UK accessing sports content on their handsets in April.
Our role has involved a breadth of strategies that even Mourinho would envy, including:
- helping Coca-Cola Great Britain drive their sponsorship of the World Cup into all primary retail channels.
- helping Coca-Cola Nigeria bring the global 'Celebration' campaign to life across Facebook and other key digital media.
- helping United Biscuits activate their 'Real Fan' on-pack promotion for McCoy's.
- helping Coral's mobilise their 'Dugout' campaign and thus maximise share of the football betting pound.
All in all, in fact, it's been a bit of a sporty year for us. We've also been busy driving brand initiatives around the Friends' Provident t20 competition, the RBS Six Nations and the IRB Sevens World Series.
Anyway, must dash. The next kick-off's in five minutes...
