// Auto-Trader.mobi goes into over-drive
24.04.09
One in four of the UK population now uses the mobile internet regularly. But the vast majority of companies still haven’t appreciated the importance of communicating their brands effectively in this space.
One that definitely has is Auto Trader.
We’ve been working on their mobile site since July 2008. It’s been a rolling programme to improve search functionality, optimise the information architecture and upgrade the design – all of which have delivered a massively enhanced user experience.
The results speak for themselves, with 500,000 unique user sessions a month; and monthly page impressions now nearing the 6 million mark.
For comparison, that’s roughly the same as The Guardian, The Sun and The Times…combined !
Our journey with Auto Trader is far from over. There’s more and better to come…so watch this space.
