// Sponge helps TOTAL strike black gold
11.02.2009
Working closely with Euro RSCG KLP, Sponge has just concluded TOTAL’s ‘Win Free Fuel For A Year’ competition. The promotion has proved a huge success with more than 90,000 entries over its four-week lifetime.
TOTAL ran the promotion across forecourts nationwide, offering one lucky motorist a day the chance to win a year’s worth of free fuel.
On purchasing 30 litres of petrol, consumers were given a voucher containing a unique code. Participants then texted in keyword TOTAL followed by their unique code to 82100.
Sponge handled all mobile elements of the promotion from managing entries, conducting daily prize draws through to notifying winners, and has already been briefed by TOTAL and Euro RSCG on a follow-up campaign.
