// Updated: Sponge launches a jaffa of a promotion
05.06.09
We wrote back in March about the launch of Jaffa Cakes’ main on-pack campaign for 2009 (see below).
As we said, the early results looked promising – but we didn’t know how promising.
With three weeks of the promotion still to go, entries have already exceeded six figures and continue to climb fast.
As a product, Jaffa Cakes have a unique sponge base. It seems the same might be true of their promotional activity!
