// 15.12.09 ON THE FOURTH DAY OF CHRISTMAS... FOUR RETAIL WINS!
In the increasingly crowded, increasingly competitive Retail marketplace, getting as close as possible to your best, most engaged customers is critical
// 19.10.09 MANDMDIRECT.COM APPOINTS SPONGE FOR MOBILE MARKETING SERVICES
MandMDirect.com – one of the UK’s leading fashion, lifestyle and sports etailers – has selected Sponge to power a range of mobile services after a competitive pitch.
// 01.10.09 SPONGE LAUNCHES OFFICE IN NIGERIA
Following the great success of their first project in Africa, Sponge has now opened an office in Lagos to expand their activities in that market..
// 08.09.09 CLANMO, MOBILE DREAMS FACTORY AND SPONGE, LAUNCH PAN-EUROPEAN MOBILE MARKETING ALLIANCE
CLANMO, Mobile Dreams Factory and Sponge have teamed up to launch a pan-European mobile marketing initiative, called the Mobile One Alliance (M1A), to offer brands single, integrated mobile marketing campaigns and services via ‘best of breed’ agencies in each country.
// 01.09.09 September is Jack’s Birthday
Iris London called upon Sponge to provide a mobile solution to celebrate Jack Daniel’s birthday in September 2009.
// 27.07.09 50p free mobile credit with EVERY promotional pack of ‘Fanta’, ‘Sprite’ and ‘Dr Pepper’
Coca Cola appointed Sponge to launch their ‘Gimme Credit’ Promotion in July 2009 to an outstanding response. The ‘Every Pack Gets 50p’ mobile credit promotion ran for 4 months.
// 08.06.09 SPONGE POWERS AFRICA'S BIGGEST EVER PROMOTION
Imagine you’re a multi-territory mobile network operator and the world’s 140th largest company.Now imagine you’ve just launched in Nigeria and want to ramp customer awareness and acquisition as quickly as possible.What do you do ?
// 05.06.09 SPONGE JOINS THE CIRCUS
If you’re a fan of Take That, this really could be The Greatest Day.Starting tonight at Sunderland’s Stadium Of Light, The Circus Live tour is a 20 date sell-out across the UK and Ireland. The tour is sponsored by Play.com, who wanted to find engaging, measurable ways of leveraging their involvement. That’s where we came in.
// 05.06.09 UPDATED: SPONGE LAUNCHES A JAFFA OF A PROMOTION
We wrote back in March about the launch of Jaffa Cakes’ main on-pack campaign for 2009 (see below).As we said, the early results looked promising – but we didn’t know how promising.
// 24.04.09 AUTOTRADER.MOBI GOES INTO OVER-DRIVE
One in four of the UK population now uses the mobile internet regularly. But the vast majority of companies still haven’t appreciated the importance of communicating their brands effectively in this space. One that definitely has is Auto Trader.
// 19.03.09 SPONGE LAUNCHES A JAFFA OF A PROMOTION
Sponge has been chosen by McVitie’s and Billington Cartmell to run Jaffa Cakes’ main on-pack campaign for 2009 – the ‘Worlds of Discovery’ text-to-win competition.
// 16.03.09 CHANGING THE POLITICAL PROCESS ONE HANDSET AT A TIME
We’ve been hard at work preparing for the launch of the Jury Team. Now they’re on the public stage, we can tell you all about it !
// 13.03.09 SPONGE LAUNCHES INTEGRATED PROMOTIONAL CAMPAIGN FOR MUZICALL
Muzicall provides Orange UK’s customers with a pioneering service that allows them to change the standard ‘ring ring’ callers hear with a Tone of their choice.
// 11.02.09 SPONGE HELPS TOTAL STRIKE BLACK GOLD
Working closely with Euro RSCG KLP, Sponge has just concluded TOTAL’s ‘Win Free Fuel For A Year’ competition. The promotion has proved a huge success with more than 90,000 entries over its four-week lifetime.
// 09.01.09 DITCH THE CAR AND WALK AWAY WITH CASH, COURTESY OF VISA
On Saturday 6th December 2008, Oxford Street and Regent Street were temporarily pedestrianised. Working with independent agency Inferno, Visa appointed Sponge to help make the occasion even more special for shoppers.
