// TOTAL launches nationwide 'win a Peugeot' SMS competition
30.09.08
TOTAL is running a mobile promotion across forecourts nationwide, offering consumers the chance to win one of four Peugeot 308 1.6VTI Sport cars.
TOTAL & KLP are working with creative mobile agency Sponge to run the competition, and will give consumers who have purchased a 'Top Wash' a voucher containing a unique code.
To enter the competition, participants need to text the keyword TOTALWASH followed by the code and their postcode.
100 car wash vouchers for a year's worth of washes - a maximum of 12 per year - will also be offered as prizes.
Marketing communications agency KLP created the campaign and Sponge is providing its mobile expertise and prize draw technology.
"TOTAL is tapping into the immediacy of mobile as an entry mechanism; encouraging as many people as possible to enter the competition and engage with the brand," said Dan Parker, CEO of Sponge.
The promotion will run weekly at participating TOTAL Service Stations until 7 October 2008. The prize draws take place every Wednesday at midnight.
