// 20.07.10 SPONGE RELEASES FINDINGS FROM BESPOKE RESEARCH AMONGST 136 RETAILERS
Mobile Internet generates big returns for retailers, yet two thirds of brands haven't optimised their sites for mobile devices
// 19.07.10 IKEA Mobile App Takes Home Cannes Cyber Lion
IKEA’s iPhone and iPod application, the 2010 IKEA Interactive Catalogue, has brought home a Cannes Cyber Lion – winning gold in the Mobile Advertising category
// 18.07.10 Mobilisation Becoming a Business Priority
We knew it would happen...but we didn't necessarily expect it to happen this fast!
// 17.07.10 Sponge chosen by Industry as best Mobile Provider
Sponge triumphed at the recent inaugural COGS awards launched by Promotional Marketing magazine and The Institute of Promotional Marketing
// 18.06.10 Coca Cola ‘Gimme Credit’ 2009 campaign
The ISP awards took place two weeks ago and last year's ‘Gimme Credit’ campaign won silver in the non-alcoholic beverages category.
// 18.06.10 Sponge and Auto Trader scoop ‘best use of mobile’ award for site used by millions
Autotrader.mobi took the award for ‘Best Use of Mobile’ at this month’s prestigious 2010 AOP Digital Publishing awards.
// 15.06.10 SPONGE NETS FOUR IN WORLD CUP BLITZ
It's hard to believe the Group Stage is nearly over already. And in a week's time, there'll be whole days WITHOUT ANY MATCHES AT ALL. How will we survive?
// 19.05.10 SPONGE JOINS THE CELEBRATION WITH COCA-COLA
20 years ago Roger Milla celebrated a goal in the way no one else has before – by dancing! At this year’s FIFA World Cup official sponsors Coca-Cola have encouraged people to record their very own ground-breaking goal celebrations.
// 16.04.10 WORLD CUP BALL STARTS ROLLING WITH McCOY'S
The battle for brand association and customer activation around the FIFA World Cup will be just as compelling as anything that’ll happen on the pitches of South Africa.
// 01.04.10 SPONGE 'CRACKS THE CODE' FOR UNILEVER ACROSS EUROPE
With the promise of sunnier days to come, Unilever has today launched its annual pan-European promotion for Magnum Ice Cream.
// 29.03.10 McDonald’s customers score an Easy Win
McDonald’s latest campaign Easy Win Monopoly launched on the 29th March. McDonald’s Monopoly is one of the biggest Sales Promotions in the UK.
// 22.03.10 Sponge powers Dr Pepper Campaign
Sponge is proud to once again power the Dr Pepper "What's the worst that could happen?" ringtone campaign
// 03.03.10 AUTOTRADER.MOBI TOPS 17M PAGE IMPRESSIONS IN FEBRUARY
We've long stressed the importance of re-imagining and re-architecting websites for the mobile internet. The new version of Autotrader.mobi, launched in July 2009, is an excellent example of what we mean.
